Product introductions are key business drivers of many popular brands, including Taco Bell, Burger King, Jack in the Box, McDonald’s, Starbucks, Pizza Hut, Tim Hortons and a host of other quick service restaurant overachievers. Others try to keep their brands fresh by putting customer favorites into the market for a limited period, purposely pulling them back before customers can get their fill.
This post is sponsored by RATIONAL
How did a once-struggling, regional bone-in chicken chain overtake KFC, the formerly dominant player in the U.S. market? With a fixation on sandwiches and many more new restaurants.
The Bottom Line: With more customers opting to eat at home, rather than at restaurants, more fast-food chains will start pushing value this summer.
Behind the Menu: How the casual-dining chain smashes expectations with a winning combination of familiarity and price with its new Big Smasher burger.