Mobile wallets can carry loyalty IDs, too
Guests appreciate frictionless experiences as the fastest and easiest means of accomplishing their goal, whether it be ordering a meal or checking out at the counter. With a mobile wallet, guests can use their phone to both make a payment and identify as a loyalty member with a single tap, allowing them to avoid inputting a phone number and ultimately saving them time.
Paytronix data shows that mobile payments have been adopted primarily by brands’ most loyal and youngest guests. On average, mobile wallet users visit 42% more frequently and are five years younger than average loyalty program members, making them a group that brands should be eager to accommodate.