Guest data platform SevenRooms has hired its first chief financial officer as it looks to accelerate growth.
Pamela Martinez was previously vice president, finance for HubSpot, a provider of customer relationship management software. In her eight years there, she helped guide the company through its 2014 IPO and into a global presence.
"Her proven track record helping to scale businesses and build out new financial structures made her the right choice for our company as we enter our next growth stage," said SevenRooms CEO Joel Montaniel in a statement.
Founded in 2011, SevenRooms offers a host of services for restaurants, including reservation and waitlist platforms, data-driven guest management, contactless ordering and payment and more. Restaurant clients include Bloomin' Brands, Topgolf and Zuma.
"Not only am I thrilled to be joining a fast-growing team at a mission-driven company that is making a real impact within the hospitality industry, but am also looking forward to helping SevenRooms continue to grow on a global scale," Martinez said in a statement.
Guest data has become an increasingly important resource for restaurants as more transactions shift to digital channels. That has helped put companies like SevenRooms that offer tools to leverage that data firmly in growth mode.
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