Continue to Site >>>

Want people to like your food? Raise prices

May 02, 2014

Think you know good food when you taste it? You may just be fooling yourself into thinking you got your money's worth.

A new study from Cornell University reports that customers who pay more for their food enjoyed their food substantially more than those who paid less. 

Read the Full Article

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Lettuce Entertain You shares new initiatives, Eggs Up Grill makes menu moves, and the dish on pizza styles and Brooklyn food

Menu trends at RLC, how a St. Louis chef is elevating sushi, and hot sauces and LTOs in the spotlight

An inside look at the James Beard Awards, McAlister's menu expansion and creamsicle drinks

So long Menu Feed, welcome to Menu Talk

The Latest

Premium
Financing

For Starbucks, 2 years of change hasn't yielded promised results

Marketing

For restaurants, value messaging is more important than ever

Food

Arby's rolls out limited-time sauce named for Beyoncé's horse

Listen to your daily news: RB PodcastsNew episodes weekdays
RB Daily
A Deeper Dive
Menu Talk
Restaurant Rewind
Working Lunch

Exclusive Content

Financing

For Starbucks, 2 years of change hasn't yielded promised results

The Bottom Line: The coffee shop giant’s sales struggles worsened earlier this year, despite a flurry of efforts to improve operations and employee satisfaction.

Food

Nando's Americanizes its menu a bit as U.S. expansion continues

Behind the Menu: Favorites like mac and cheese, bowls and salads join the fast casual’s Afro-Portuguese-rooted dishes, including the signature peri-peri chicken.

Financing

The consumer is cutting back, but not everywhere

The Bottom Line: Early earnings from major restaurant chains suggest the consumer has taken a distinct turn for the worse so far in 2024.

Trending

Premium
Financing

For Starbucks, 2 years of change hasn't yielded promised results

Marketing

For restaurants, value messaging is more important than ever

Food

Arby's rolls out limited-time sauce named for Beyoncé's horse

More from our partners

How restaurants can set themselves apart as banquet venues

How to use the plus-one strategy to build unique LTOs

How restaurants can make margin improvements that improve the bottom line

Ensuring Food Safety: How Better Equipment Helps

Investing in beverage programs without maxing labor: Why innovative products matter more than ever