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Marketing

Restaurant marketing ideas and trends

Marketing

4 ways of cashing in on 'Game of Thrones'

 By Benita Gingerella on Aug. 23, 2017

The night is dark and full of themed menu items and events.

Marketing

This week’s restaurant nightmares: Temporary insanity?

 By Peter Romeo on Oct. 18, 2017

This week’s goddammit moments were not of the passive variety. Operators were plunged into a crisis by the remarkably bad decisions they made, some after what had to have been considerable deliberation.

Marketing

Wendy’s, Checkers & Rally’s take a swipe at their competitors

By Heather Lalley on Feb. 01, 2018

The chain wars continue.

Marketing

How to boost brand loyalty with your coffee program

Sponsored content from our partner Whirley-DrinkWorks! on Apr. 12, 2018

Serving great coffee can be a brand-building boost for operators.

Marketing

Are Tuesdays the new Mondays?

By Jill Failla on May 24, 2017

Here is a roundup of Tuesday meal deals helping drive traffic on that day of the week.

Marketing

Franchisees in social media

By Amanda M. Westbrooks on Mar. 01, 2012

Top franchisees' take on social media marketing.

Marketing

2014 chain restaurants' highs & lows

By Kelly Killian on Dec. 18, 2014

Ask any number of restaurant executives for a peek at their New Year’s resolutions and finding a way to give a jolt to traffic will top most lists.

Marketing

Social media watch: Pizza, personified

By Kelsey Squire on Dec. 07, 2015

Domino’s #ifpizzacouldtweet campaign takes a look inside the “mind” of the chain’s signature product.

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