IHOP announced the launch of 10 new menu items Monday, including new Thick ‘n Fluffy French Toast, which the chain is calling New French Toast or “NFT.”
To celebrate the debut, IHOP is also introducing a non-fungible token. That non-edible NFT will be promoted through @IHOP on Twitter and Instagram.
IHOP's first-ever NFT is launching in tandem with its new French toast on Monday. /Image courtesy of IHOP.
The new French toast features two slices of thicker, fluffier bread dipped into vanilla-cinnamon batter and cooked on the griddle. It’s available in three variations: Classic, strawberry banana and lemon ricotta mixed berry. Guests can redeem the Thick ‘N Fluffy French Toast for 10 PanCoins in the International Bank of Pancakes Stack Market during the first two weeks of launch.
The International Bank of Pancakes, IHOP’s first loyalty program, went live in April, giving guests the opportunity to earn points or PanCoins with dine-in or to-go orders. They can then exchange the coins in the chain’s in-app Stack Market and be rewarded with coupons for free food.
At the time of the introduction, IHOP reiterated that PanCoins are not actual cryptocurrency and can only be used within the program.
In addition to the new French toast, the brand is introducing seven other new items to its all-day menu.
On the lighter side for breakfast, there’s Classic Avocado Toast on grilled multigrain bread topped with fresh avocado slices and roasted cherry tomatoes and a Plant-Based Sausage Power Combo with scrambled egg whites, fresh fruit and a choice of protein pancakes or multigrain toast.
New entrees include Grilled Salmon and Salisbury Steak, with a choice of new sides to accompany them: Steamed fresh broccoli, yellow & green beans, bacon mac & cheese and loaded mashed potatoes. The selection covers healthier and more indulgent choices.
Two new appetizers join the lineup as well: Jalapeno & Cheese Bites with buttermilk ranch for dipping and a Chicken Quesadilla layered with roasted peppers and melted cheese and served with salsa, pickled jalapenos and sour cream.
“At IHOP, we understand guests have an endless list of decisions to make when they are hungry, including where to eat, whether to eat in or dine out, and even what to order,” CMO Kieran Donahue said in a statement. “With our new menu additions, we are looking to provide joy to our guests with more choices …as well as new ways to enjoy IHOP regardless of where they fall on the two sides of cravings.”
In August, IHOP introduced a new Choice menu, providing guests with more customization with breakfast, lunch and dinner items options, any time of day. That initiative highlighted all the choice opportunities on the menu, clearly paving the way for diners to customize their order based on cravings.
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