KFC has introduced a new collection of themed merchandise in its e-commerce store, KFC Ltd., for the holiday season.
Available while supplies last, the new products start at $4 and include mugs, apparel, prints, accessories and wrapping paper.
While KFC has added several one-off items to its store in the past few months, the new collection marks the first time KFC has done a complete overhaul of its merchandise since the fried chicken chain launched the store back in July.
Director of U.S. advertising, George Felix says that the introduction of KFC Ltd. has been part of a larger push over the past few years to take the KFC brand back to its roots.
“For us it meant getting back to the DNA of what made Kentucky Fried Chicken great back when Colonel Sanders was running the brand,” he says, adding that the online store is specifically intended to keep the KFC brand in the forefront of people’s minds and pop culture.
“We know that traditional television advertising is great, but in today’s world where attention spans are shorter and there’s so many options for people we realized we have to show up in unexpected ways. We just want to keep the brand fun and keep surprising people.”
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