Marketing

Wendy’s and Burger King shift their discounting rumble to the Twittersphere

After a social media spat erupted last week between Wendy’s and Burger King over their respective new meal deals, the fiery redhead proved she could be just as cheeky as the bigger burger chain’s wooden-faced mascot.

On Wednesday, Wendy’s tweeted a photo of its new 4 for $4 Meal, which includes a Jr. Bacon Cheeseburger, chicken nuggets, fries and a drink.

 

 

Burger King rebutted the next day with a tweet showcasing its 5 for $4 deal—essentially the same deal with the addition of a cookie. The photo was captioned, “5 for $4, because 5 is better than 4,”—essentially asserting that it had out-cookied its mortal enemy.

 

 

Well played, your highness, but did you really think you’d have the last tweet?

When a fan egged on the fight, asking what Wendy’s was going to “[fire] back,” the chain responded with two gut-busting words: “edible food.”

 


 

 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Leadership

Meet the restaurant fixer who now owns Etta

Tech entrepreneur Johann Moonesinghe suddenly finds himself leading a growing group of restaurants. His secret? He doesn't expect to make a profit.

Financing

Looking for the next Chipotle? These 3 chains are already there

The Bottom Line: Wingstop, Raising Cane’s and Jersey Mike’s have broken free from the pack of well-established growth chains. Here’s why this trio stands out.

Financing

For Starbucks, 2 years of change hasn't yielded promised results

The Bottom Line: The coffee shop giant’s sales struggles worsened earlier this year, despite a flurry of efforts to improve operations and employee satisfaction.

Trending

More from our partners