Chipotle reveals how bad the financial damage was

chipotle mexican grill sign

In Chipotle’s first earnings report since a string of food contaminations scared away customers, the Mexican fast-casual chain posted a 14.6 percent decline in same-store sales and a 44 percent drop in income for the fourth quarter of 2015.

Revenues for the three-month period slipped 6.8 percent from a year ago to $997.5 million, the chain said. Restaurant-level margins ebbed slightly to 19.6 percent, holding net income for the quarter to $67.9 million.

The fourth-quarter declines dragged held Chipotle’s revenues gain for the year to 9.6 percent on virtually flat comp sales, for a total of $4.5 billion. Net income rose 6.8 percent, to $475.6 million.

Chipotle founder and co-CEO Steve Ells described the quarter as “the most challenging in Chipotle’s history.” In October and November, two outbreaks of E.coli contamination were traced to the chain. A month later, more than 140 people were sickened by norovirus after eating at a unit in Boston.

Yesterday, the Centers for Disease Control and Prevention announced that the E.coli outbreaks are over since no additional victims have come forward since Dec. 1.

Chipotle has disclosed plans to win back customers through an advertising blitz beginning later this month and a chainwide meeting with all restaurant employees on Feb. 8.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

How Popeyes changed the chicken business

How did a once-struggling, regional bone-in chicken chain overtake KFC, the formerly dominant player in the U.S. market? With a fixation on sandwiches and many more new restaurants.

Financing

Get ready for a summertime value war

The Bottom Line: With more customers opting to eat at home, rather than at restaurants, more fast-food chains will start pushing value this summer.

Food

Inside Chili's quest to craft a value-priced burger that could take on McDonald's

Behind the Menu: How the casual-dining chain smashes expectations with a winning combination of familiarity and price with its new Big Smasher burger.

Trending

More from our partners