Product introductions are key business drivers of many popular brands, including Taco Bell, Burger King, Jack in the Box, McDonald’s, Starbucks, Pizza Hut, Tim Hortons and a host of other quick service restaurant overachievers. Others try to keep their brands fresh by putting customer favorites into the market for a limited period, purposely pulling them back before customers can get their fill.
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A Deeper Dive: Here is the transcript for the May 29 podcast with the chief executive of the drive-thru coffee chain, who talks real estate, boba and other topics.
The Bottom Line: The fast-food giant took the extraordinary step of publicizing average prices this week. It was speaking to its less-frequent customers, who are a lot less likely to say the chain is a good value.
Pay for CEOs at publicly traded restaurants took off last year, but remains lower than average among public companies, even as tenure for the position remains volatile.