Restaurant Business Exclusive Content
Financing
Social media giveth and social media taketh away
The Bottom Line: McDonald’s, Starbucks and Chipotle, chains that have historically benefitted from social media love, are learning the hard way that it can have the opposite effect. Brands should take heed.
Operations
Slutty Vegan may be coming soon to a city near you
The plant-based concept backed by an investment from restaurateur Danny Meyer is on a national tour this summer to hunt for potential locations. And founder Pinky Cole Hayes is working with Pepsi to find the best Black-owned restaurants.
Marketing
Where are Simone Biles fans going to eat this Olympics?
Reality Check: Restaurants will be competing for attention this year with the Summer Games and political advertising. It could be a test of whether digital marketing, and loyalty programs in particular, can deliver on their promise.