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LTOs

Marketing

Fast-food marketing comes under legal scrutiny

 By Jonathan Maze and Reyna Estrada on Sep. 22, 2023

Quick-service brands have long used food stylists to make their burgers look better in ads than they do in the restaurants. But customers are pushing back. And a recent ruling against Burger King is giving their complaints life.

Food

What comes after pumpkin spice? All the other fall flavors

 By Patricia Cobe on Sep. 21, 2023

Taste Tracker: A Pop Tart cookie for Crumbl; Hardee’s heats up chicken; Just Salad and Mendocino Farms harvest fall; it’s apple time for Krispy Kreme; and we’re not done with pumpkin quite yet.

Food

Burgerville, Shake Shack, the Habit and Cowboy Chicken beef it up for fall

By Patricia Cobe on Sep. 14, 2023

Taste Tracker: New spins on bowls at Playa Bowls; Fazoli’s bakes pizza into pasta; mushroom mania hits Blaze; Rubio’s new fish taco won a contest; and more menu news of the week.

Food

Chipotle returns Carne Asada to the menu for a limited run

By Patricia Cobe on Sep. 13, 2023

For the first time, guests can fill a quesadilla with the popular protein option.

Food

Game meats star on Arby's menu as football season gets underway

By Patricia Cobe on Sep. 07, 2023

The chain revisits venison and elk with its new Big Game Burger, reinforcing its claim "we have the meats."

Beverage

Wendy's gets with the pumpkin-spice program with new fall Frosty

By Patricia Cobe on Sep. 06, 2023

The new Pumpkin Spice Frosty launches Tuesday along with the Pumpkin Spice Frosty Cream Cold Brew, the chain’s first two LTOs to feature the popular seasonal flavor.

Food

Panda Express taps into rising popularity of chili crisp for new LTO

By Patricia Cobe on Sep. 06, 2023

Chili Crisp Shrimp draws inspiration from Sichuan cuisine while staying true to Panda’s American Chinese menu.

Food

El Pollo Loco and Tacos 4 Life go bold with quesadillas

By Patricia Cobe on Sep. 05, 2023

Taste Tracker: Apples star at Wayback but pumpkin endures at Dutch Bros, Ziggi’s, Hungry Howie's and Denny’s; Bojangles and Jinya wing it for football season; and Fogo de Chao goes all in on veggies.

Food

White Castle, IHOP and First Watch bring it on at breakfast

By Patricia Cobe on Aug. 28, 2023

Taste Tracker: Domino’s innovates with pepperoni; CPK and Farmer Boys choose chicken; Smoothie King, Ziggi’s, Scooter’s and Nekter keep the pumpkin patch growing; and more menu news of the week.

Food

Smashburger's S'mac & Cheese Burger smashed LTO expectations

By Patricia Cobe on Aug. 24, 2023

Behind the Menu: The mashup of two favorites—mac ‘n cheese and burgers—took two years to perfect but became the chain’s best-selling limited-time item of the past two years.

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