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Marketing Bites

 

The weekly column from Managing Editor Heather Lalley, looking at the restaurant industry's latest marketing gimmicks, trends and campaigns. 

Marketing

Wendy’s and the terrible, horrible, no good, very bad public-relations week

 By Heather Lalley on Feb. 28, 2024

Marketing Bites: After its now-walked back comments about dynamic pricing, the burger chain is catching the flame-grilled indignation of some restaurant competitors.

Marketing

McDonald’s flips its ‘M’ for manga fans

 By Heather Lalley on Feb. 21, 2024

Marketing Bites: The burger giant becomes WcDonald’s on Monday, with a limited-time spicy WcNugget sauce. Plus, Zoup! has a new name but the exclamation point isn’t going away.

Marketing

Restaurants spring for leap day deals

By Heather Lalley on Feb. 14, 2024

Marketing Bites: It only comes around every four years, after all. Plus, lots of developments in restaurant loyalty programs.

Marketing

Restaurants embrace the darker side of Valentine’s Day

By Heather Lalley on Feb. 08, 2024

Marketing Bites: Chains are consoling those who’ve recently been dumped, as well as offering to do the breaking up on behalf of their customers.

Marketing

Restaurants look to drive super sales on Super Bowl Sunday

By Heather Lalley on Jan. 31, 2024

Marketing Bites: For some brands, it’s the biggest day of the year. And one Chicago operator is partnering with a cannabis company for some very special wing sauce.

Marketing

Be careful of the word ‘free’

By Heather Lalley on Jan. 24, 2024

Marketing Bites: How offering freebies could get you in hot water. Plus, Applebee’s Date Night Pass promo broke some hearts.

Marketing

How Lettuce Entertain You created its new app

By Heather Lalley on Jan. 17, 2024

Marketing Bites: Plus, Applebee’s wants to be a date-night destination and Taco Bell readies for a grande announcement.

Marketing

How the Famous Toastery Bowl came to be

By Heather Lalley on Jan. 10, 2024

Marketing Bites: With six weeks’ lead time, the regional breakfast-and-lunch chain pulled off the title sponsorship of a nationally televised college bowl game.

Marketing

Restaurants tackle the month of ‘no’

By Heather Lalley on Jan. 03, 2024

Marketing Bites: It’s January, a.k.a Dry January, Veganuary, Resolution Season, and restaurants are looking for ways to get virtuous consumers to keep spending money.

Marketing

Restaurant chains push holiday deals

By Reyna Estrada on Dec. 21, 2023

Marketing Bites: Bar Louie has deals in store for the holidays. Shoney’s is hosting a Christmas Day Feast. And Razzoo’s Cajun Cafe launches drink specials.

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