Technology
It's a go for Hash House's app
Last October, Hash House A Go Go—known for its “twisted farm food”—launched a free smartphone app, part of an integrated marketing strategy that leverages the concept’s Facebook and Twitter platforms, while delivering menu, specials and location information.
Struggling N.Y.C. food trucks find new outlets
Food trucks may be ubiquitous in the city, but most are not making enough dough to survive on street food alone.
Menus are among the first things that a customer looks at when trying to decide which restaurant to visit. Restaurants with outdated menus on their websites—or even worse, no menus at all—take the risk of being passed over by would-be diners. Especially if the restaurant down the street has its menu online.