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promotions

Marketing

Has Olive Garden’s Pasta Pass lost its allure?

 By Peter Romeo, Heather Lalley and Benita Gingerella on Aug. 24, 2018

For the first time in the four years the deal has been offered, we easily managed to score two passes.

Marketing

Is it time to sunset promotional days?

 By Peter Romeo on Aug. 10, 2018

Operators’ reliance on gimmicky promos might not bring the long-term traffic gains they hope for.

Marketing

IHOP is IHOP again

By Peter Romeo on Jul. 10, 2018

The family chain’s promotional focus is back on pancakes in a one-day deep discount.

Marketing

Chuck E. Cheese's tries unlimited gaming

By Jonathan Maze on Jul. 09, 2018

The chain, facing competition from trampoline parks, is offering an option for time-based game play.

Marketing

IHOP bet big on burgers, got a deserved salute

By Peter Romeo on Jun. 14, 2018

The chain’s publicity stunt was run up a flagpole, and it flew.

Emerging Brands

The Future 50 2010

By Restaurant Business Staff on Jul. 28, 2016

Restaurant Business Magazine's annual ranking of the fastest growing small chains in America.

Happy with your distributor?

By Restaurant Business Staff on Jul. 29, 2007

What’s your distributor done for you lately? If nothing comes to mind besides dropping off cases of product and supplies at the back door, then maybe it’s time to start asking some questions. Or even consider looking for another distributor.

Financing

Smoothies

By Thomas Henry Strenk on Feb. 01, 2011

Like other aspects of the industry, the smoothie segment has been impacted by the economy.

Technology

Multimedia marketing at Dick's Last Resort

By Amanda M. Westbrooks on Mar. 09, 2012

Sassy servers and live bands play up the party atmosphere at Dick’s Last Resort destination restaurants. Last year, the brand decided to plunge into a new video and social media-fueled program to enhance engagement with the guests within the four walls and at restaurants throughout the chain.

Food

Romano’s breaks the 2-for-$20 mold

By Peter Romeo on Nov. 13, 2013

Romano’s Macaroni Grill is pushing beyond casual dining’s staple two-for-$20 promotion with a limited-time tasting menu that raises the price for a party of two to $30.

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