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Technology

McDonald's is making a massive investment in digital marketing

 By Jonathan Maze on May 09, 2024

The fast-food giant is shifting spending to digital marketing and plans to invest “hundreds of millions” into digital innovation, including new ordering channels, personalization and loyalty.

Financing

Who is winning the chicken wars right now

 By Jonathan Maze on May 08, 2024

A Deeper Dive: This week’s podcast features a discussion on recent restaurant chain earnings reports, including Wingstop, KFC, Popeyes, Chipotle and Starbucks.

Financing

Applebee's bets more discounts will reverse sales declines

By Joe Guszkowski on May 08, 2024

The casual-dining chain lost business from lower-income guests but believes promotions like $1 margaritas will bring them back.

Financing

The International Franchise Association has some ideas for better franchising

By Jonathan Maze on May 08, 2024

The trade group is calling for changes in disclosure rules before people buy a franchise. It comes as federal regulators examine rules for franchise companies.

Food

Burger King launches a new dessert to celebrate its 70th birthday

By Patricia Cobe on May 08, 2024

The Birthday Pie Slice comes to the menu Monday, and the party continues through June with special birthday deals.

Financing

Surprise, surprise: California kept its full-service restaurants in the dark for months

By Peter Romeo on May 08, 2024

Reality Check: The state attorney general had refused to clarify the scope of the state's pending anti-junk-fee law. It's one more smack in the face to the trade.

Beverage

Despite Panera's Charged Lemonade failure, energy drinks are coming to more restaurants

By Jonathan Maze on May 08, 2024

Starbucks is preparing its own energy drinks, following Dunkin’, as chains like Dutch Bros—and convenience stores—find success with the beverages.

Financing

California bans most restaurant service fees and other surcharges

By Peter Romeo on May 08, 2024

The prohibition takes effect July 1. Delivery fees would still be allowed, and automatic gratuities tacked onto the tabs of large parties would also be permitted at least initially.

Operations

The Cheesecake Factory benefits from a more discerning consumer

By Joe Guszkowski on May 08, 2024

Traffic at the casual-dining chain held steady thanks to what it called a “flight to quality” by customers on a budget.

Marketing

How Chick-fil-A’s social media loss became El Pollo Loco’s gain

By Heather Lalley on May 08, 2024

Marketing Bites: When one chicken chain told influencer Miri the Siren she could no longer make videos, she found several others who are relishing the engagement her content brings.

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