Best of the best

Maybe it's time to look back over your personal and professional life and assess what you've accomplished, what's important to you, and what you'd like to work on in the coming year. Here are several ideas that can help.

Get on the Brand Wagon

Never lose site of what makes you different, better and special. Building a strong Brand and telling the world about it should be your #1 marketing priority for the coming year.

Guru of Marketing

Of all of the daily responsibilities of a GM, there are none more important than bringing guests in, keeping them happy, and turning them into word-of-mouth ambassadors. Guru of Marketing is what the real meaning of GM should be.

And One To Grow On

A birthday promotion is probably the easiest, cheapest, and most effective marketing tactic there is. If you do no other marketing this year, do this. It can generate one more visit a year from your customers... and that's all you need to grow your business.

In The Hot Seat

Employees are the heart and soul of your business. You need to hire the right employees to succeed, and smart hiring requires a smart strategy.

Data, Data Everywhere... And Not A Drop Of Ink

Formal accountability is necessary to ensure progress and performance. Management performance evaluations take care of this one.

Back to Basics

It's back to school time! Real professionals never stop learning and re-learning their skills. Here's a lesson in providing service excellence.

Theory of Relativity Part 1 & Theory of Relativity Part 2

We might not be able to help you get your waistline trimmed down after all of those holiday treats, but we can help with your bottom line.

From Wagon Wheels to Rocket Fuel

How a horse's behind influenced modern space travel. A darn good story, and a darn good lesson.

Will Work For Food

One idea, many benefits. Employee gift certificates make a great bonus any day of the year.

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Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

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