Beverage

Co-founder and Chief Visionary Officer Alexis Schultze Parra collaborates with brands outside the food and drink category to grow the audience for juices, smoothie and bowls.

Demographics have changed, spirit-free products are better and more plentiful, and operators are realizing that zero-proof drinks are revenue-boosters.

A celebrity-branded mezcal makes its debut in three approachable and affordable signature cocktails.