1. Lead with your nose
Almost two-thirds of consumers (63%) say the aroma of items being prepared typically triggers cravings, making smell the No. 1 cravings spark for consumers. The appeal of aroma is higher among affluent consumers, as 72% of individuals with household incomes of $100,000 to $150,000 say their cravings are scent-triggered. Aroma’s ranking as the top craving trigger helps explain the No. 1 restaurant brand that customers say satisfies cravings. Click ahead to the next slideshow to see what brand that is.