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Marketing

How 4 restaurants approach marketing virtual brands

Dog Haus, Wow Bao and more share strategies for expanding the reach of online-only concepts that have become popular over the past year.

Technology

How chains are mining a ‘gold rush’ of customer data

As transactions increasingly shift to digital channels, restaurants like &pizza and First Watch are learning more about their guests than ever.

The pandemic accelerated the buffet chain’s evolution into other service formats. Here are some of the avenues it’s pursuing.

With the restaurant industry slowed by the pandemic, chefs, managers and servers are running productive businesses on Instagram, using the platform to market and sell signature items.

Restaurants in this year’s Top 100 Independents ranking brought in about the same in food and beverage revenues as they did the prior two years—$1.8 billion.

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