OPINIONFinancing

Starbucks opts for experience over culture

The Bottom Line: In hiring Brian Niccol, the coffee shop giant opted to bring in an experienced hand, rather than focus purely on culture.

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Financing

Why Starbucks needs to change its marketing

The Bottom Line: Brian Niccol’s early vision for his new company included an important comment: “We won’t let others define who we are.” That’s a key change for the coffee shop giant.

Emerging Brands

Carvel finds an unusual partner in Houston fine-dining operator Berg Hospitality

The two operations have collaborated on a co-branded venture called Buttermilk Baby, the first of 10 that are planned for Texas.

Financing

TGI Fridays' would-have-been buyer gets a harsh lesson

The Bottom Line: Hostmore, the U.K. franchisee that has backed off its purchase of the casual-dining chain, cannot sell its restaurants for their debt. Welcome to the modern market for restaurant mergers and acquisitions.