Chipotle Mexican Grill is rolling out Cilantro-Lime Cauliflower Rice nationwide and adding four new Lifestyle Bowls to the menu, all for a limited time, the fast-casual chain announced Monday.
The riced cauliflower, which has four grams of net carbs per serving, comes with a $2 upcharge. It is compliant with a number of restricted diets, including keto, Whole30 and paleo.
Chipotle’s new Lifestyle Bowls, all featuring Cilantro-Lime Cauliflower Rice, are:
- Whole30 Bowl with chicken, fajita vegetables, tomato salsa and guacamole
- Keto Bowl with chicken, tomatillo-red salsa, cheese and guacamole
- Vegetarian Salad Bowl with supergreens lettuce blend, black beans, fajita vegetables, tomato salsa and guacamole
- Vegan Bowl with black beans, sofritas, tomato salsa, roasted chili-corn salsa and romaine lettuce
The grain-free rice was tested at 55 Chipotle units in Denver and Wisconsin last summer. It’s made with grilled cauliflower, cilantro, lime juice and salt and is prepared each day at every location, the Newport Beach, Calif.-based brand said.
During the test, about a third of orders that included the cauliflower rice came from new and infrequent customers, Chipotle said.
Cauliflower rice was one of the most-requested menu items at the chain, CMO Chris Brandt said in a statement.
“Chipotle fans have been craving more plant-powered, better-for-you options that align with the latest health trends and emphasize the benefits of real food,” Brandt said.
Chipotle is waiving the delivery fee through next Monday on any app or website order of $10 or more that includes Cilantro-Lime Cauliflower Rice, the chain said.
Last month, Chipotle competitor Qdoba said it was adding Mexican Cauliflower Mash to its menus nationwide. The item, made with roasted cauliflower, sour cream, cilantro and pico de gallo, is similarly offered as a low-carb option.
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