Jack in the Box partnered with Impossible Foods to test the company’s plant-based burger in Phoenix through Dec. 12.
At participating restaurants in Phoenix, guests will have the option of paying $1-$1.50 extra to substitute the plant-based patty for any burger on the Jack in the Box core menu.
“We're excited to test the Impossible Burger patty at our Phoenix locations. We feel it is important to give our guests as many options to choose from as possible, because Jack in the Box is all about menu variety and satisfying all types of cravings,” Jack in the Box CMO Ryan Ostrom said in a news release. “Our consumer insights show our guests are interested in plant-based options and we want to give them as many ways to enjoy our products as possible.”
The chain said it is the only QSR allowing customers to sub an Impossible Burger for any core burger. It currently lists over a dozen burgers on the menu, including several topped with cheese and bacon.
With the limited-time offer, Jack in the Box is aiming to meet the expectations of flexitarians and those looking to eat less meat, the QSR stated. The brand claims that 80% of quick-service guests seek plant-based burgers for reasons beyond a strict plant-based diet.
Customers in the Phoenix area will be able to order the Impossible Burger through delivery partners DoorDash, Uber Eats, Grubhub and Postmates as well as in-store at participating locations.
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