Food

Nacho Fries are back at Taco Bell, loaded with extra heat and toppings

The amped-up fries run for a very limited time but fans can hunt down availability on a digital tracking system.
Loaded truff nacho fries
Loaded TRUFF Nacho Fries, a riff on the fan favorite, run on Taco Bell 's menu for just two weeks. / Photo courtesy of Taco Bell.

Nacho Fries return to Taco Bell’s menu, this time, accompanied by a spicier version loaded with toppings.

While fans can still indulge in the original Nacho Fries—crisp, Mexican-seasoned fries with a dip of warm nacho sauce—the new Loaded TRUFF Nacho Fries amplify the eating experience.

To bring the very limited-time item to the menu, Taco Bell partnered with TRUFF, the maker of a black truffle-infused hot sauce. The supplier adds extra creaminess to its Hotter Hot Sauce to better compliment cheesy items.

For the Loaded TRUFF Nacho Fries, that sauce is drizzled over a bed of seasoned fries, topped with grilled marinated steak, shredded cheddar, diced tomatoes, warm nacho cheese sauce and reduced-fat sour cream.

“When we tested Loaded TRUFF Nacho Fries in California last year, we heard from fans all over the country about how bummed they were that they didn’t get a taste,” Liz Matthews, TacoBell’s global chief food innovation officer, said in a statement. “The  TRUFF team is truly changing the sauce game and we’re thrilled to partner with them to bring our Nacho Fries to the next level in spice and innovation.”

The loaded nacho fries sell for $4.49, while the unloaded version is $1.79 a la carte or $5.49 for a Nacho Fries Box, which includes the fries, a 5-layer burrito, taco and medium fountain drink.

For an extra buck, customers can add TRUFF sauce to any Taco Bell item through the app.

Taco Bell is known for building anticipation and demand by strictly limiting availability to a short window of time.

To keep fans in the loop during the two-week run of Loaded TRUFF Nacho Fries, the chain introduced a digital tracking system called the TRUFF Tracker within its app. It allows customers to monitor the supply status of the LTO at their local Taco Bell restaurants.

Original Nacho Fries will stay on menus for an unspecified extended period after the loaded version runs out.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Leadership

Meet the restaurant fixer who now owns Etta

Tech entrepreneur Johann Moonesinghe suddenly finds himself leading a growing group of restaurants. His secret? He doesn't expect to make a profit.

Financing

Looking for the next Chipotle? These 3 chains are already there

The Bottom Line: Wingstop, Raising Cane’s and Jersey Mike’s have broken free from the pack of well-established growth chains. Here’s why this trio stands out.

Financing

For Starbucks, 2 years of change hasn't yielded promised results

The Bottom Line: The coffee shop giant’s sales struggles worsened earlier this year, despite a flurry of efforts to improve operations and employee satisfaction.

Trending

More from our partners