Food

Subway bakes up footlong cookies at Miami pop-up for National Cookie Day

The extra-long cookies, inspired by the Subway Series sandwiches, are piled with sweet toppings instead of meats and cheese.
Footlong cookies
Footlong cookies in four varieties are on offer at one Subway location in Miami for National Cookie Day. /Photo courtesy of Subway

One Subway location in the Miami Little Havana neighborhood will be converted to a Cookieway pop-up on Sunday in celebration of National Cookie Day.

Subway is baking up footlong cookies to celebrate the event, inspired by the chain’s Subway Series sub sandwiches. Instead of layering on meats, cheeses, veggies and condiments, the cookie bases are piled with toppings like chocolate chips, dulce de leche, marshmallow creme, pretzels, candy pieces and rainbow sprinkles.

“Bringing together two of Subway’s most iconic menu items—footlong subs and Subway cookies—was the only way we could top our celebration of National Cookie Day last year when we opened the first Cookieway,” Paul Fabre, SVP culinary and innovation at Subway, said in a statement. “We wanted to give Subway fans even more cookie to love, with flavors and ingredients that are just as craveable as the sandwiches they’re inspired by.” 

Subway claims to sell more fresh-baked cookies than any other restaurant company in the U.S.

Cookieway will be offering the footlong cookies on a first-come basis from 1 to 5 p.m. Dec. 4 in exchange for a donation to the Subway Cares Foundation. Customers who score a cookie have the choice of four varieties:

The Subway Cookie Club has a double chocolate cookie base with vanilla frosting, topped with cookie chunks (chocolate chip, white chocolate macadamia and raspberry cheesecake), rainbow sprinkles and chocolate and raspberry sauce.

The Mexi-Cali features a vanilla sugar cookie base spread with dulce de leche, topped with mole and corn nuts, drizzle with white chocolate sauce and finished with ground coffee, Tajin seasoning and espresso chips.

The Monster boasts a double chocolate cookie base spread with peanut butter, then sprinkled with peanut butter cups, Reese’s pieces, butterscotch morsels and pretzels and finished with chocolate and white chocolate sauces.

The Great Pickle is a sweet-savory combo with a vanilla sugar cookie base, layers of peanut butter and marshmallow creme, and toppings of potato chips, bacon crumbles and Subway’s new dill pickles.

Fans who can’t make it to the pop-up can feed their cookie cravings with six- and 12-pack Cookie Bundles available at Subway locations across the country. And if customers add a cookie to a digital footlong sub order, they get $2 off.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners