Starbucks has its Frappuccino but Biggby serves up Teddy Bear and White Lightning beverages. Founded as Beaner's, the company changed its name last year after learning it could potentially offend Hispanics. With 95 stores open this year and 55 in the works according to Senior VP Operations Thomas Butz, Biggby's concept of individually owned units has won a solid following in the Midwest and Southeast.
Location | Lansing, Mich. |
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2007 Systemwide Sales ($000) | $48,000,000* |
YOY Sales Change | 14.3% |
2007 U.S. Units | 89 |
YOY Unit Change | 11.3% |
2007 Average Unit Volume ($000) | $570,000 |
Future 50 Year | 2008 |
*Technomic estimate
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