President and founder Ron E. Green opened his first Another Broken Egg unit in 1994 after being unable to find a decent brunch restaurant in his neighborhood. The first unit opened in Mandeville, Louisiana as the Broken Egg Cafe. When a customer asked when there’d be “another Broken Egg” in New Orleans, the name changed. The chain has grown through franchising throughout the South and California. ABE’s menu offers traditional breakfast, brunch and lunch items, with signature benedicts and specialty brunch items, like the Southern Crab Stack—grit cakes topped with jumbo lump crab.
| Location | Destin, Fla. |
|---|---|
| 2011 Systemwide Sales ($000) | $32,500,000* |
| YOY Sales Change | 16.1% |
| 2011 U.S. Units | 19 |
| 2011 Average Unit Volume ($000) | $1,810,000 |
| Future 50 Year | 2012 |
*Technomic estimate
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