The customizable, made-to-order format works for bowls and pizzas—so why not doughnuts? That’s the premise behind this 12-year-old chain, which focuses on warm cake doughnuts topped with a choice of icings and toppings such as peanuts, marshmallow and salted caramel. Stores feature a viewing area, so guests can watch the doughnut-making process. The chain is currently testing online ordering, with plans to roll the program out nationwide by the end of the year.
| Location | Mechanicsburg, Pa. |
|---|---|
| 2017 Systemwide Sales ($000,000) | $24* |
| YOY Sales Change | 72.9% |
| 2017 U.S. Units | 58 |
| YOY Unit Change | 48.7% |
| 2017 Average Unit Volume ($000) | $500* |
| Future 50 Year | 2018 |
| Franchising | Yes |
*Technomic estimate
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