"We are a celebrity concept, but it's matched with a chef-inspired menu," says Patrick Renna, who was named president of Wahlburgers in May after working as CFO and interim CEO at the burger chain for several years. The chain gets a publicity boost from the famous brothers (Paul, Donnie and Mark) and reality TV show behind the name; Paul is a chef who works full time for the brand. The concept, which is on track to open about 10 more units by year's end and an additional 15 to 20 stores in 2020, recently partnered with the Hy-Vee supermarket chain to open 26 units in seven states as well as offering Wahlburgers items at the grocery store's Market Grille locations. Wahlburgers is also expanding its retail beef line, currently available in 4,000 supermarkets. Next up: The chain plans to launch online ordering this summer and add a loyalty program in the fall.
| Location | Hingham, Mass. |
|---|---|
| 2018 Systemwide Sales ($000,000) | $48* |
| YOY Sales Change | 56.7% |
| 2018 U.S. Units | 27 |
| YOY Unit Change | 35.0% |
| 2018 Average Unit Volume ($000) | $2,030* |
| Future 50 Year | 2019 |
| Franchising | Yes |
*Technomic estimate
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