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Marketing

Restaurant marketing ideas and trends

Marketing

IHOP's latest menu launch ties into new movie 'IF'

 By Patricia Cobe on May 06, 2024

The chain's culinary team brings the film’s animated magical characters to life in eight food and drink items.

Marketing

Amid the Zoodles and low-carb linguine, Noodles & Company finds what people want is steak

 By Lisa Jennings on May 06, 2024

The fast-casual chain has run out of Steak Stroganoff after selling 110,000 bowls in the first two weeks. But don't worry, the LTO is coming back.

Marketing

For restaurants, value messaging is more important than ever

By Heather Lalley on May 01, 2024

Marketing Bites: It’s been a rough start to the year for many chains. Plus: Restaurants celebrate moms, nurses and more in May.

Marketing

NYC asks for input on a new menu-labeling requirement

By Peter Romeo on Apr. 29, 2024

Items with high sugar content will need to be flagged, but only if they're exactly what's available in packaged retail form. The targets are beverages.

Marketing

Meet the restaurant industry's new government adversary

By Peter Romeo on Apr. 29, 2024

Reality Check: The FTC wants the business to change several longstanding operating conventions. Has it heard why that's a bad idea?

Marketing

Domino's will pay customers to tip their delivery drivers

By Jonathan Maze on Apr. 25, 2024

The pizza delivery chain will give customers $3 coupons for their next delivery order if they tip their drivers $3 or more.

Marketing

There's enough color in TGI Fridays' past for a month of Sundays

By Peter Romeo on Apr. 25, 2024

Restaurant Rewind: With the casual-dining greybeard set to begin a new chapter as a British-owned concept, it’s a good time to remember the brand’s decidedly American past.

Marketing

New research shows a wait for a table can be a potent restaurant draw

By Peter Romeo on Apr. 25, 2024

A Penn State study found that a queue of fellow customers is taken as proof a patron has chosen the right place to eat.

Marketing

Crumbl tries something different to boost sales: Smaller cookies

By Jonathan Maze on Apr. 23, 2024

The fast-growing cookie franchise, which lost sales and profits last year, is introducing “Mini Mondays,” making available its smaller cookies for sale every Monday.

Marketing

April 20 gives restaurants a new meaning for 'in the weeds'

By Heather Lalley on Apr. 18, 2024

Marketing Bites: As recreational marijuana is legalized in more states and consumers relax their attitudes around the drug, restaurants large and small are having some fun on 4-20, widely considered a national day of pot celebration.

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