Restaurant Leadership Update

The restaurant industry is expanding at a strong pace again, but there's a difference to the growth and the strategies driving it. Chains are creating opportunities by peering further into the future and anticipating the trends in consumer preferences, restaurant recruitment, financing, politics and restaurant operations. They're hungering for ideas, innovation and insight.

Financing

Leveraging partnerships for energy savings

Energy saving may not be “an overly sexy conversation to have at eight in the morning,” acknowledged OSI Restaurant Partners’ vice president of procurement, Kristin Brooks. But a standing-room-only audience showed up at that hour during the Restaurant Leadership Conference to hear the Outback Steakhouse parent’s experiences in cutting utility costs.

Workforce

Wildflower Bread Company's rules of hiring

Founder and owner Louis Basile says they only hire A+ or “A+ potential” recruits using Wildflower’s “five core truths of hiring”:

Restaurant loyalty programs often have it all wrong. It’s not about wooing the hot new customer, it’s about loving the one you’re with.

If you’re going to be the guy who buys that chain that’s fallen on hard times—but might be profitable in your hands—you’ve got to be ready to act early and fast. If you wait until bankruptcy is declared, you’re probably too late.

Taco Bell is on a tear to grow from a $7-billion brand to a $14-billion category killer in the next 10 years, CEO Greg Creed told the audience at RLC.

After explaining how restaurateurs’ world is being scrambled, Technomic provided 10 tips for not getting lost.

Food trucks fill the streets and parking lots of New York, San Francisco, Chicago, Austin and Portland, Ore. Los Angeles alone counts 9,000 food trucks and carts, including branded vehicles from California Pizza Kitchen and Carl’s Jr. Yet when Ray Villaman, moderator of a trucks panel at the Restaurant Leadership Conference, asked who in the audience has or plans to launch a food truck, only a few hands were raised.

As the executives of Burger King and Five Guys revealed during a session at the Restaurant Leadership Conference, their brands share a conscious commitment to style over substance in their marketing approaches.

The economic backdrop for restaurant chains is changing, and smart franchisors will adjust accordingly, said Todd Jones, managing director of brand management and business development for GE Capital, Franchise Finance. He offered these specific tips for brands’ home office.

After steering McDonald’s through a key period in its domestic development, Ed Rensi is building a next-generation burger chain that’s widely hailed as a concept to watch. He’ll draw on both aspects of his career for a candid look at how the strategies for chain success have changed, a rare appearance slated for the 2012 Restaurant Leadership Conference.

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