According to PepsiCo’s launch announcement, GrowMyRestaurant.com is designed to assist foodservice operators at a time when their businesses need it most. By providing information and tools via a one-stop shop that address an operator's most pressing needs -- such as driving traffic, growing average check, managing employees and understanding their customers and competition -- GrowMyRestaurant.com delivers powerful business-building solutions to the fingertips of restaurant operators.
"Given today's economic climate, we know operators are looking for innovative ways to drive traffic and increase sales," said Margery Schelling, chief marketing officer, PepsiCo Foodservice. "That's what makes something like GrowMyRestaurant.com more relevant than ever -- a site dedicated to providing busy restaurant owners with all the tools they need to stay profitable and maintain loyal customers and employees."
Tests in early 2009 by potential users indicate GrowMyRestaurant.com is hitting its target. Says the general manager of one casual dining restaurant, "You're always looking at what competition is doing, always trying to grow the business and always trying to look for ways to have the edge. Finding information about the restaurant business is not that easy. I am really interested to see what kind of information this could provide."
Content categories include:
• Local Marketplace Insights
• Menu Development Tips
• Management Guidance
• Loyalty-Building Solutions
• Profit-Driving Tools
• Industry Trends
• PepsiCo products and services
GrowMyRestaurant.com has been developed in response to operators reporting they find current Web-based services irrelevant to their businesses. "Too generic" is a common complaint, as is the sense that the information offered is "self-serving" to the vendors who present the sites. GrowMyRestaurant.com takes a different tack, determined to offer services and tools with specific calls to action; "no fluff" is its mantra. Users will find free, downloadable applications and material geared toward quick-service and casual dining establishments, alike.
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