Peter Romeo
Editor at Large
Articles by
Peter Romeo
Page 386Jon Luther, Sid Feltenstein to aid Arby's turnaround
Brand rejuvenators Jon Luther and Sid Feltenstein have been recruited by the new owner of Arby’s to provide their counsel during the chain’s revitalization efforts.
Chain vets collaborate to build Spanish chain
Four veteran chain builders have joined forces to parlay a Mississippi taco and tapas concept into a contender in the casual market.
A controversy involving a McDonald’s in Logan, W.Va., led locals there to embrace social media as a means of punishing the restaurant for a perceived slight. That prompted us to look closer at what many restaurants regard as a Level 5 catastrophe: Outraged consumers using Twitter and Facebook to mount a boycott.