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Applebee's

Financing

Applebee's bets more discounts will reverse sales declines

 By Joe Guszkowski on May 08, 2024

The casual-dining chain lost business from lower-income guests but believes promotions like $1 margaritas will bring them back.

Operations

After a long winter, spring brings signs of life to Applebee's and Outback

 By Joe Guszkowski on Apr. 26, 2024

Data from Placer.ai shows that full-service traffic perked up in March after a difficult end to the year.

Financing

Greg Flynn expands his Applebee’s empire

By Heather Lalley on Apr. 22, 2024

Flynn, already the world’s largest franchisee of the casual-dining chain, is acquiring 26 restaurants from an existing franchisee and is making plans to open 25 new locations by 2031.

Operations

Applebee's and IHOP eye co-branded locations in the U.S.

By Joe Guszkowski on Feb. 28, 2024

Dual locations have generated strong returns overseas and could provide a spark to the chains’ domestic development.

Marketing

Be careful of the word ‘free’

By Heather Lalley on Jan. 24, 2024

Marketing Bites: How offering freebies could get you in hot water. Plus, Applebee’s Date Night Pass promo broke some hearts.

Financing

Doherty Enterprises buys 21 Applebee's restaurants in NYC

By Jonathan Maze on Jan. 18, 2024

The franchisee now operates more than 100 locations of the casual dining restaurant chain in New York, New Jersey, Florida and Georgia.

Marketing

How Lettuce Entertain You created its new app

By Heather Lalley on Jan. 17, 2024

Marketing Bites: Plus, Applebee’s wants to be a date-night destination and Taco Bell readies for a grande announcement.

Beverage

Applebee's elevates the bar experience with new partnerships, premium options

By Patricia Cobe on Jan. 10, 2024

A celebrity-branded mezcal makes its debut in three approachable and affordable signature cocktails.

Financing

TGI Friday's closures continue the bar & grill sector's long decline

By Jonathan Maze on Jan. 08, 2024

The Bottom Line: The chain has been struggling in the U.S. for years as domestic consumers shift spending away from traditional bar & grill chains.

Operations

As sales slide, Applebee's touts value and menu innovation

By Joe Guszkowski on Nov. 01, 2023

The chain says promotions like $1 margaritas are working, but it's looking to do more on the permanent menu too.

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