Krystal Company

Food

7 treats sweetening summer menus

Operators are tempting customers with cool sweets to lick, sip and spoon up.

Marketing

Krystal’s all-you-can-eat offer has apparently been a big hit

The company said it drove more traffic and even shifted consumer habits. And now it’s extended the offer for another month.

The quick-service chain is offering unlimited original burgers and fries for $5.99 for a limited time.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

New data from Technomic reveals which brands consumers say are dropping the ball in service, ambiance, food, value and more.

As consumers increase their off-premise dining, limited-service operators will continue to study their priorities and habits, as well as borrow ideas from chains who are doing it right.

The top three burger chains, all QSRs, own two-thirds of the category's sales.

Chains are revamping mozzarella sticks, chips, breaded veggies and dips.

Consumers reveal which chain limited-time offers they are most likely to purchase based on name and description.

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