McDonald’s aims for pizzazz with new packaging
The chain’s revamped takeout bags, cups and sandwich boxes will start rolling out this month.
Drive-thru of the future
We’ve seen the drive-thru of the future and it is easier, faster and friendlier.
Culver’s, famous for its Butter Burgers and frozen custard, is heavily franchised—only nine of its 427 stores are company-owned. But to keep messaging consistent and response time short, Culver’s centralizes its social media efforts, monitoring Twitter and Facebook from its home base 24/7. Tweets and posts fall on the agile fingers of the internal marketing team with help from an outside agency.
A very cool idea this week from a startup service that both helps customers eat less and feeds the needy. McDonald’s Australia has an idea to surprise would-be Hamburglars. And in New York City the unthinkable happens: Chinese takeout… changes. It’s the first sign of the apocalypse in this installment of The Week in Ideas.