DIRECTV for BUSINESS℠ National Accounts

DIRECTV for BUSINESS℠ National Accounts

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DIRECTV for BUSINESS℠ National Accounts entertainment packages are designed to support the unique demands of multi-location businesses. You can get everything you need—from exclusive sports coverage to the simplicity of having one provider for all of your locations. 

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Technology

Gear up for football season: What operators need to know about sports broadcasting in restaurants

Football season will be here before operators know it, and being prepared for it is key to success. Loyal customers and first-time visitors alike want to watch their favorite teams while enjoying thei...

Technology

How live sports piracy can affect businesses

In the streaming age, it’s not uncommon for many consumers to watch shows and events together—sharing access to a streaming platform with friends and family is nothing new. However, when a business ow...

Driving sales during special events, offering great deals on drinks and food and—of course—making sure there’s reliable broadcasting of the games is critical. Heres’ a few ways restaurants can set themselves apart from the competition—and ensure a great experience for basketball fans all season long.

Premium, live sports content in bars and restaurants is a huge draw—guests gather to watch their favorite teams play and order snacks, drinks and meals during their often multi-hour visits. In short, it’s a huge opportunity for operators, and having a reliable provider is key.

It’s no secret that sports bring big business to restaurants and bars. Customers gathering to watch a favorite team square up against a rival, planning an outing for the Big Game or meeting at happy hour to cheer on local underdogs are cornerstones for operators.

As consumers prioritize social responsibility, restaurant operators can appeal to them by choosing their suppliers, media providers and more carefully and strategically.

When it comes to television programming and sports in restaurants, the benefits are undeniable: Customers come in for specific programming they want to see, often bringing bigger dining parties, spending more and leaving more satisfied overall.

When strategizing for fall and winter promotions, restaurants should be sure to include sports programming in their offerings. Happy hour deals may draw people in, but quality programming on televisions will encourage guests to indulge in more appetizers and another round (or two) and more.

Here are three things foodservice operators should consider when selecting an entertainment provider.

As consumers return to their pre-pandemic routines of dining out and enjoying time in restaurants with friends and loved ones, they are not just looking forward to enjoying favorite meals, but also the experience.

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