BrandInsight
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Tyson Foods, Inc.

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Food

The value and versatility of chicken on today's menus

Chicken can be a powerful and versatile sales driver for restaurant operators, provided they pay attention to the attributes consumers are looking for and create recipes that appeal to consumers’ adve...

Food

Operators turn up the heat with spicy flavors

Some like it hot, some like it spicy and some are constantly on the hunt for maximum heat.

By menuing new formats and flavors with familiar and well-loved proteins such as chicken, operators can stay ahead of the curve and offer craveable new dishes that may dethrone customers’ current favorites.

Adding unique flavors to menus is as easy as 1-2-3.

For operators who want to get more acquainted with spicy foods, understanding the Scoville scale is a good start.

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