Why don't I sell more desserts? Should I buy an espresso machine? Why are my lunch counts down?
The answer is a question that is incredibly simple, and stumps most people..."What do your Guest Comment Cards say?"
As a consultant, I hear all kinds of seemingly unrelated questions. Why don't I sell more desserts? Should I buy an espresso machine? Why are my lunch counts down? My answer is a question that is incredibly simple, and stumps most people...
"I don't know... What do your Guest Comment Cards say?
Yes, guest comment cards. Probably the most cost-effective and valuable way to gather data, collect feedback, and provide answers to your most perplexing questions. In a previous post on Guest Comment Cards, we talked about how they can help ensure that unhappy guests to your restaurant don't walk out the door and never return. But comment cards can do much more.
Take the question "Why don't desserts sell?" Add a few specific questions to your comment card or create a special card to shed some light on the subject. Take a look at a this sample:
{mosimage} You'll be amazed at the valuable information you'll receive from just one week of completed comment cards. It doesn't need to be complicated. Comment card questions can be changed easily and often when you print them in-house, or use a local copy center. There are also companies that offer electronic comment card systems. They do the work for you and compile data bases, too. I recommend that you look into this type of system for your operation.
Check out our Guest Comment Card Special Report for all you need to know about what questions to ask, and how the card should be designed, and a simple system for introducing the card that guarantees you will get the results you're looking for.
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