Food
Outback riffs on two core items—steak and onions—for 'Steakmas Season' menu
The holiday lineup is all about indulgence on the food side, but beverage innovation shares equal status with culinary when it comes to menu promotions.
Beverage
Nobu offers sober-curious guests tea cocktails to pair with menu
The high-end restaurant teamed with a Japanese green tea expert to build a zero-proof drink list and an additional revenue stream.