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Marketing Bites

 

The weekly column from Managing Editor Heather Lalley, looking at the restaurant industry's latest marketing gimmicks, trends and campaigns. 

Marketing

Restaurants tackle the month of ‘no’

 By Heather Lalley on Jan. 03, 2024

Marketing Bites: It’s January, a.k.a Dry January, Veganuary, Resolution Season, and restaurants are looking for ways to get virtuous consumers to keep spending money.

Marketing

Restaurant chains push holiday deals

By Reyna Estrada on Dec. 21, 2023

Marketing Bites: Bar Louie has deals in store for the holidays. Shoney’s is hosting a Christmas Day Feast. And Razzoo’s Cajun Cafe launches drink specials.

Marketing

Crumbl enters the world of Wonka with its latest cookie

By Reyna Estrada on Dec. 14, 2023

Marketing Bites: Crumbl launches a “Wonka” themed cookie. TGI Fridays and O’Charley’s focus on value. And Scooter’s Coffee donates to nonprofit Reading is Fundamental.

Marketing

Pizza Hut is giving away free pizza to delivery drivers

By Reyna Estrada on Dec. 07, 2023

Marketing Bites: Pizza Hut says thank you to delivery drivers, Wingstop launches a card game and Shoney’s celebrates National Free Hot Fudge Cake Day.

Marketing

McDonald's brings back Adult Happy Meals

By Reyna Estrada on Dec. 01, 2023

Marketing Bites: McDonald’s has teamed up with Kerwin Frost to launch new limited edition adult happy meals. Dunkin’ and Martha Stewart launch martini glasses. And Kura Sushi introduces a new Bikkura Pon prize collection

Marketing

Olive Garden launches a holiday merchandise collection starring its iconic cheese graters

By Reyna Estrada on Nov. 16, 2023

Marketing Bites: Olive Garden, Sonic and Jimmy John’s launch holiday merchandise collections. Velvet Taco is giving away free tacos for a year to one lucky diner. And Wendy’s brings back its Frosty Key Tag fundraiser.

Marketing

Taco John's puts a big marketing push behind its Apple Grande dessert

By Reyna Estrada on Nov. 09, 2023

Marketing Bites: Restaurant chains continue to push holiday promos. Meanwhile, White Castle launches affordable promos and other chains celebrate National Pickle Day.

Marketing

Restaurant chains are feeling festive already

By Reyna Estrada on Nov. 02, 2023

Marketing Bites: Various chains launch holiday promos; Dunkin’ and Bark team up on dog toys for a cause; and chicken chains celebrate National Fried Chicken Sandwich Day in creative ways.

Marketing

Wendy's celebrates Hallo-Weekend with spooky good deals

By Reyna Estrada on Oct. 26, 2023

Marketing Bites: More restaurant chains are getting ready for Halloween weekend. Other chains are honoring public servants this week. And a look at what food-centric holidays are coming up.

Marketing

Chili's celebrates its second Barbz Day with pink 'Barbaritas'

By Reyna Estrada on Oct. 20, 2023

Marketing Bites: From Barbz Day to free pizza promotions, here’s a look at what’s new in restaurant marketing.

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