marketing

Service lemons into lemonade

By Restaurant Business Staff on Jul. 28, 2011

For New York City’s Café Metro and Fresh & Co. chains, “social media helps us answer the question, ‘What’s going wrong?’,” says Ty Sullivan, director of marketing for the sister sandwich and salad concepts. When he noticed a complaint from an irate customer on Twitter, Sullivan regarded the tweet as a free mystery shopper’s report.

Perkins Moves Ahead on GS1 Implementation

By Restaurant Business Staff on Sep. 19, 2011

TAUNTON, MA (September 19, 2011 – PRWEB)—Top 50 broadline distributor Perkins is now receiving electronic product data from its suppliers via 1SYNC’s...

Restaurant Recovery: Next Year Looks Brighter, NPD Says

By Restaurant Business Staff on Dec. 06, 2011

CHICAGO (December 6, 2011)—The U.S. restaurant industry entered 2011 hopeful after ending 2010 with two consecutive quarters of one percent traffic...

Let the kids decide

By Restaurant Business Staff on Jul. 15, 1997

Childrens' opinions are a powerful part of the dining decision, not only for fast-food restaurants, but also for casual-dining chains that appeal particularly to families.

Five social-media mavens to steal from

By Peter Romeo on Mar. 01, 2012

No one’s calling you a thief, pal. But the restaurant business certainly abounds in “coincidence.” A successful idea hatched by one operator tends to appear in short order throughout the industry—in almost exactly the same form! Mini-desserts anyone?

Stop, look, and listen

By Bill Main on Jun. 22, 1999

The minute you walk in the door the barrage begins...a customer got food poisoning, an employee quit, a delivery is wrong, a fire started in the kitchen. And your job as a good foodservice manager is to put out all those fires...

May 2012 ideas index

By Restaurant Business Staff on May 01, 2012

Ideas index May 2012

Think inside the box

By Bill Main on Dec. 08, 1999

Holiday gifts to your customers can help you increase business if used wisely. Here are some tips on how to make incremental sales to existing customers.

Nicholas & Company Consolidates Leadership

By Restaurant Business Staff on Sep. 13, 2012

SALT LAKE CITY (September 13, 2012)—Nicholas & Company has promoted three Vice Presidents to Executive Vice Presidents. Dave Robbins, Ed Carr and George...

Going once... Going twice...

By Bill Main on Jul. 27, 2000

When a server approaches my table with an armful of meals, and asks "Who has the t-bone?" I cringe.

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