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McDonald's is making a massive investment in digital marketing

 By Jonathan Maze on May 09, 2024

The fast-food giant is shifting spending to digital marketing and plans to invest “hundreds of millions” into digital innovation, including new ordering channels, personalization and loyalty.

Beverage

Despite Panera's Charged Lemonade failure, energy drinks are coming to more restaurants

 By Jonathan Maze on May 08, 2024

Starbucks is preparing its own energy drinks, following Dunkin’, as chains like Dutch Bros—and convenience stores—find success with the beverages.

Financing

Howard Schultz has some thoughts on Starbucks' big earnings miss

By Jonathan Maze on May 06, 2024

The former CEO of the coffee shop giant, who handpicked the current chief executive, said the company’s problems “begin at home.” And he urged the chain to overhaul its mobile ordering platform.

Financing

Wendy's hopes better store profitability will yield new unit growth

By Jonathan Maze on May 02, 2024

The fast-food burger chain wants to build more restaurants. To speed growth and fulfill the chain's potential, it needs to generate more sales and restaurant profits.

Financing

The consumer is cutting back, but not everywhere

By Jonathan Maze on May 01, 2024

The Bottom Line: Early earnings from major restaurant chains suggest the consumer has taken a distinct turn for the worse so far in 2024.

Financing

KFC is struggling in the U.S., and not just due to weather

By Jonathan Maze on May 01, 2024

The venerable chicken chain is losing ground to Popeyes and other chicken restaurant competitors domestically. But parent company Yum Brands says it has a plan for a reset.

Financing

As it loses customers to rivals, McDonald's shifts its focus to value

By Jonathan Maze on Apr. 30, 2024

The fast-food giant appears to be losing the battle for customers looking for lower prices to Burger King and Domino’s. McDonald’s wants a national value offer to change that.

Financing

Burger King is investing another $300M in remodels

By Jonathan Maze on Apr. 30, 2024

The fast-food chain is expanding its “Royal Reset” remodel program to fund more restaurant remodels through 2028.

Financing

Subway completes its sale to Roark Capital

By Jonathan Maze on Apr. 30, 2024

The fast-food sandwich giant is finally changing hands after the sale to the private-equity firm was delayed over regulatory concerns.

Financing

Marketing and digital drove McDonald's sales last quarter

By Jonathan Maze on Apr. 30, 2024

U.S. same-store sales at the fast-food restaurant giant grew 2.5% in the first quarter. But traffic is down at the chain’s restaurants amid pressure on the consumer.

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