Consumer Trends
Consumer trends, insights and preferences
Consumer Trends
Rich folks taking a bigger bite out of fast food
Even as the economy continues its slow recovery, wealthy Americans are gravitating toward fast-food restaurants. According to a new American Express study, the “ultra-affluent”—those defined as consumers who charge $7000 or more a month on their credit cards—are slowly increasing their spending on luxury items while trying to remain frugal in other areas, such as eating out.
Consumer Trends
National Pride Matters to Consumers
When a product boasts the label “Made in America,” three out of five Americans feel a sense of national pride and are more likely to purchase the product. Adweek Media/Harris Poll surveyed 2,163 U.S. adults to understand how national pride advertising affects spending.
Forecasters come out in full force this time of year, making predictions about the trends that will catch fire in the coming months. Identifyng those with real staying power can keep you steps ahead of customer demand and the competition. We sifted through top industry reports to pinpoint the 10 trends worth watching in 2015.