Last year, after diversifying into a bunch of concepts, Ruby Tuesday decided to back away from all but one of the ventures. Lime Fresh was just too much of a gem to sell. With an emphasis on local, natural ingredients, custom-prepared as the guest watches, the brand is going mano a mano with Chipotle on the food-with-a-difference front. Like Chipotle, Lime Fresh aims for younger, more socially and environmentally conscious customers, but holds its own with business professionals and families.
Location | Maryville, Texas |
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2013 Systemwide Sales ($000) | $42,500,000* |
YOY Sales Change | 47.2% |
2013 U.S. Units | 27 |
YOY Unit Change | 22.7% |
2013 Average Unit Volume ($000) | $1,700,000 |
Future 50 Year | 2014 |
Franchising | Yes |
*Technomic estimate
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