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Sonic

Marketing

Sonic challenges TikTok influencers to hack the menu with competitors’ ingredients

 By Patricia Cobe on Jun. 25, 2021

Three social media stars try to re-create iconic Sonic items, then post videos of their efforts in a new marketing campaign.

Financing

Sonic gave customers a needed experience during the pandemic

 By Jonathan Maze on May 13, 2021

The burger chain was one of the fastest-growing concepts in the U.S. last year as customers flocked to its drive-ins. Its challenge now is to keep that.

Food

Bacon is sizzling on chain menus

By Patricia Cobe on Apr. 27, 2021

Chefs at restaurant chains are taking bacon beyond the traditional applications, tempting customers with new techniques and products.

Beverage

Sonic adds new flavors, new formats to its drink lineup

By Patricia Cobe on Mar. 18, 2021

Seasonal beverage innovation continues at the chain, with the addition of seven new items for spring and summer.

Technology

Buffalo Wild Wings’ parent aims for more sophisticated analytics with promotion of Navin Sharma

By Peter Romeo on Jan. 14, 2021

As chief commercial services officer, the former SVP is tasked with sharpening Inspire's use of data

Food

Another fried chicken sandwich and a stuffed pizza crust make menu headlines

By Patricia Cobe on Jan. 05, 2021

Taste Tracker: Pizza Hut stuffs it to Papa John’s, Sonic enters the chicken sandwich wars and Dunkin’ buzzes in the new year.

Leadership

Inspire's Paul Brown named non-exec chairman of Neiman Marcus

By Peter Romeo on Dec. 10, 2020

He will head a newly formulated board for the luxury retailer, which has just emerged from bankruptcy.

Financing

Timeline: Inspire Brands goes on a shopping spree

By Jonathan Maze on Nov. 02, 2020

Dunkin’ Brands will be the company’s fourth major deal. Here’s how the company became an industry force.

Food

How chain chefs powered menu R&D forward during the pandemic

By Patricia Cobe on Sep. 17, 2020

Corporate test kitchens may have shut down for a while, but menu development didn’t stop. It just proceeded a little differently.

Operations

A look inside Sonic's new prototype

By Jonathan Maze on Jul. 28, 2020

The new location in Oklahoma includes 18 docks, patio seating and the chain’s new brand identity.

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