Consumers' Choice Award-winning chains
Technomic looks at consumers’ assessments of more than 60 attributes in order to determine the winners of its annual Chain Restaurant Consumers’ Choice Awards.
Casual ‘Davids’ dominate in word of mouse
Need proof that dominance in social media isn’t (yet) a function of size? Look no further than Restaurant Business’ ranking of casual chains by success in that realm.
When it comes to landing business from the 38.1 million families in the United States, kids may be a restaurant's best allies, according to an education session presented at the Restaurant Leadership Conference. Co-moderators Ian Davidson of C3 Brand Marketing and Kevin Higar of Technomic used the breakout session to provide practical advice on capturing some of the $1.12 trillion kid-influenced spending that goes on in the U.S.