Detroit is the largest and most populated city in Michigan, and the metro area is the second-largest in the Midwest behind Chicago. While the Detroit area has been fraught with financial hardship, it’s in the midst of a major revitalization, including efforts from independent operators such as James Rigato, Anthony Lombardo and Ping Ho. When it comes to dining out, Detroit consumers’ drivers are pretty on par with the national averages. The one area that they care less about than others: loyalty rewards programs.
What Matters to Diners in Detroit?
Percentage of consumers who rate these attributes as important/very important in their dining decision:
| Ability to customize my order | 79% |
| Atmosphere is welcoming and comfortable | 83% |
| Convenient location | 87% |
| Has an excellent reputation | 82% |
| Healthy options are available | 68% |
| Is socially responsible | 51% |
| Is kid-friendly | 39% |
| Loyalty to a restaurant/brand | 49% |
| Menu prices in line with similar restaurants | 84% |
| Overall takeout capabilities | 66% |
| Quality of takeout packaging | 64% |
| Speed of visit | 84% |
| Has effective advertising (makes me hungry, is memorable, etc.) | 42% |
| Service is friendly | 90% |
| Quality of food when ordered for takeout | 87% |
Source: Technomic Ignite consumer data
How often do they visit restaurants?
| Every day | 5% |
| Couple times a week | 43% |
| Once a week | 22% |
| 2-3 times a month | 18% |
| Once a month | 7% |
| Once every 2-3 months | 2% |
| Longer than every 3 months | 2% |
Source: Technomic Ignite consumer data
Where else are they eating?
| Buy prepared foods from another grocery or retail store | 7% |
| Eat at/purchase food from a restaurant | 59% |
| Make something at home | 36% |
Source: Technomic Ignite consumer data