The restaurant scene in Nashville has been booming in recent years, especially as the metro area has become a popular destination for bachelor/bachelorette parties. Consumers in Nashville, more than any other examined DMA, are looking for brands with a likable personality. They want an atmosphere that’s both welcoming and comfortable. More than any other studied DMA, consumers in Nashville like to visit restaurants that offer new and exciting products. They also care about convenience—not just in the location but also in the speed of the visit.
What Matters to Diners in Nashville?
Percentage of consumers who rate these attributes as important/very important in their dining decision:
| Ability to customize my order | 80% |
| Atmosphere is welcoming and comfortable | 88% |
| Convenient location | 90% |
| Has an excellent reputation | 79% |
| Healthy options are available | 68% |
| Is socially responsible | 53% |
| Is kid-friendly | 42% |
| Loyalty to a restaurant/brand | 48% |
| Menu prices in line with similar restaurants | 89% |
| Overall takeout capabilities | 74% |
| Quality of takeout packaging | 66% |
| Speed of visit | 86% |
| Has effective advertising (makes me hungry, is memorable, etc.) | 49% |
| Service is friendly | 93% |
| Quality of food when ordered for takeout | 92% |
Source: Technomic Ignite consumer data
How often do they visit restaurants?
| Every day | 4% |
| Couple times a week | 44% |
| Once a week | 21% |
| 2-3 times a month | 19% |
| Once a month | 7% |
| Once every 2-3 months | 3% |
| Longer than every 3 months | 2% |
Source: Technomic Ignite consumer data
Where else are they eating?
| Buy prepared foods from another grocery or retail store | 7% |
| Eat at/purchase food from a restaurant | 61% |
| Make something at home | 32% |
Source: Technomic Ignite consumer data