Financing
Can McDonald's succeed with its CosMc's experiment?
The Bottom Line: The test of the drive-thru beverage concept has generated a huge amount of attention and interest. But its ability to become a real competitor in the beverage market will depend on how it does in two years.
Financing
Why McDonald's wants a bigger piece of the beverage business
The Bottom Line: The specialty beverage business generates $100 billion a year worldwide. It’s also profitable and its customers are loyal.