Beverages

Financing

Can McDonald's succeed with its CosMc's experiment?

The Bottom Line: The test of the drive-thru beverage concept has generated a huge amount of attention and interest. But its ability to become a real competitor in the beverage market will depend on how it does in two years.

Financing

Why McDonald's wants a bigger piece of the beverage business

The Bottom Line: The specialty beverage business generates $100 billion a year worldwide. It’s also profitable and its customers are loyal.

Two locations in California are testing Coffee Chillers and Churro Chillers for a limited time.

The Bottom Line: The first unit of McDonald’s opened to long lines in its first two days. The concept proves that the company can get attention. And it’s willing to take some chances.

The fast-food giant says plans to open its drive-thru beverage brand in Illinois this month, with nine more in Texas by the end of 2024.

The family of Florida resident David Brown filed a lawsuit Monday saying the fast-casual chain neglected to warn vulnerable consumers about caffeine levels in the beverage.

The holiday lineup is all about indulgence on the food side, but beverage innovation shares equal status with culinary when it comes to menu promotions.

The high-end restaurant teamed with a Japanese green tea expert to build a zero-proof drink list and an additional revenue stream.

Danny Meyer's big regret. Why so many economic headlines are contradictory. And don't forget to reallocate your AI labor savings.

Energy drinks have been around in the restaurant industry for many years, but the market is expected to grow and restaurants are quick to get on board.

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